" As an independent artist, finding a way to get heard can seem impossible. Clonefluence makes it possible! They always deliver, are always there to help. Overall amazing people to work with! "
OVERVIEW
Brenton Atkins is a singer, songwriter, and multi-instrumentalist from Middle, TN. Brenton is a one-man-band, writing and playing all instruments gives his sound an intimate feel. Being brought up in Tennessee, his music reflects so many different genres such as rock, pop, country, synth pop and electronic music. His first single "Adore" released in 2019 and remains a fan favorite. He followed this with an acoustic synth EP titled "Summeralone" which featured another fan favorite hit "Come On, Wake Up". He then released an LP "Wintertide" and an EP "It's Spring". Brenton's latest release "Fall In Love" has become his biggest hit yet.
PROCESS
01
Consultation
We had an initial consultation with Brenton where we identified exactly what he was looking to do improve with his career. Our team finds the best package to enable these goals and help achieve the desired results to consistently work with one another in the future! We go over the strategies that we may use in depth, what should be done by him, and what should be done by us to secure results in the coming months.
02
Analyze
Based on what Brenton wanted to accomplish, we created a specific game plan consisting of networking, playlist pitching, discover page landing, posting schedules, and release schedules to boost the trajectory of his career! Brenton is a great artist and with the correct marketing, we knew it was his time to shine.
03
Build
Our team sent out a questionnaire that we would use to learn more about the artist personally to begin the process. The process of networking is used in multiple ways to ensure growth on the agreed platforms for the agreed time length. This information is used to see the individual's target audience and build from that organically!
CHALLENGES
Brenton had an average following on just about every platform, since it was just a bit over one thousand on each. When you feel you may be stuck or plateauing then this would be the eye-opener that you need assistance from professionals. That's exactly what Brenton, he knew it was time to have some professional help when he knew his content was working. We connected at just the right time before new releases and getting committed to utilizing older releases as well to boost his entire catalog.
Not only did we advise him to use consistent photos, but for his multiple genres, videos can be extremely important. Brenton has a passion for making acoustic covers but never really tried the newest trends such as Instagram Reels until recently. On his first cover, he amassed over 6,000 views. One of the main challenges that we faced was that so many people do this, what makes him different? Brenton's voice this very easy to work with because of how many melodies it could smoothly fit into.
Compared to other artists, we had a bit of a different approach because not many artists have time to create content on Instagram Reels. When you create time is when you surpass the others in your field!
Aside from putting out great content, having a great team behind the content is what gives individuals opportunity to continuously grow.
RESULTS
- ​"Oh No / Always One" was featured on the Discover Weekly playlists for users around the world.
- Brenton peaked at 10,000+ monthly listeners in 3 weeks on Spotify while starting at <50.
- Always has a concurrent monthly listener count of 5,000+ even after new music.
- New single "Fall In Love" hit 1,000+ streams within two days of release.
- Releases now go up daily from hitting algorithms organically.
- Brenton's Instagram started at <1,700 followers and grew to 2,000 followers within 3 weeks of consistent hard work.
- Brenton has a concurrent followership of 2,000+ on Instagram after just a few weeks of working together and reaching everyday for the 5,000 mark!
- Clonefluence and Brenton Atkins have only been working together for a few weeks at the time of writing. Results have been extraordinary so far!
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Schedule a call to speak directly with our team to get started with professional growth. Let us know what platform you're focusing on and what your plans are for releases. We can organize the best plan possible for playlist placements, attracting a new audience, and targeting the correct niche.
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